diff --git a/__tests__/applyAtRule.test.js b/__tests__/applyAtRule.test.js
index 06d2a4416..8ad5af4dc 100644
--- a/__tests__/applyAtRule.test.js
+++ b/__tests__/applyAtRule.test.js
@@ -14,11 +14,36 @@ test("it copies a class's declarations into itself", () => {
   })
 })
 
-test('it removes important from applied classes', () => {
-  const output = '.a { color: red !important; } .b { color: red; }'
+test('it removes important from applied classes by default', () => {
+  const input = `
+    .a { color: red !important; }
+    .b { @apply .a; }
+  `
 
-  return run('.a { color: red !important; } .b { @apply .a; }').then(result => {
-    expect(result.css).toEqual(output)
+  const expected = `
+    .a { color: red !important; }
+    .b { color: red; }
+  `
+
+  return run(input).then(result => {
+    expect(result.css).toEqual(expected)
+    expect(result.warnings().length).toBe(0)
+  })
+})
+
+test('applied rules can be made !important', () => {
+  const input = `
+    .a { color: red; }
+    .b { @apply .a !important; }
+  `
+
+  const expected = `
+    .a { color: red; }
+    .b { color: red !important; }
+  `
+
+  return run(input).then(result => {
+    expect(result.css).toEqual(expected)
     expect(result.warnings().length).toBe(0)
   })
 })
diff --git a/docs/source/docs/functions-and-directives.blade.md b/docs/source/docs/functions-and-directives.blade.md
index 461331350..e317f388c 100644
--- a/docs/source/docs/functions-and-directives.blade.md
+++ b/docs/source/docs/functions-and-directives.blade.md
@@ -54,7 +54,69 @@ This is extremely useful when you find a common utility pattern in your HTML tha
 }
 ```
 
-Note that `@@apply` **will not work** for mixing in hover or responsive variants of another utility. Instead, mix in the plain version of that utility into the `:hover` pseudo-selector or a new media query:
+Rules can listed on a single line or with multiple calls to `@@apply`:
+
+```less
+.btn {
+  @@apply .font-bold;
+  @@apply .py-2;
+  @@apply .px-4;
+  @@apply .rounded;
+}
+```
+
+You can mix `@@apply` declarations with normal CSS declarations too of course:
+
+```less
+.btn:hover {
+  @@apply .bg-blue-dark;
+  transform: translateY(-1px);
+}
+```
+
+Any rules mixed in with `@@apply` will have `!important` **removed** by default to avoid specificity issues:
+
+```less
+// Input
+.foo {
+  @@apply .bar;
+}
+
+.bar {
+  color: blue !important;
+}
+
+// Output
+.foo {
+  color: blue;
+}
+
+.bar {
+  color: blue !important;
+}
+```
+
+If you'd like to `@@apply` an existing class and make it `!important`, simply add `!important` to the end of the declaration:
+
+
+```less
+// Input
+.btn {
+  @@apply .font-bold .py-2 .px-4 .rounded !important;
+}
+
+// Output
+.btn {
+  font-weight: 700 !important;
+  padding-top: .5rem !important;
+  padding-bottom: .5rem !important;
+  padding-right: 1rem !important;
+  padding-left: 1rem !important;
+  border-radius: .25rem !important;
+}
+```
+
+Note that `@@apply` **will not work** for mixing in hover, focus, or responsive variants of another utility. Instead, mix in the plain version of that utility into the appropriate pseudo-selector or a new media query:
 
 ```less
 // Won't work:
diff --git a/src/lib/substituteClassApplyAtRules.js b/src/lib/substituteClassApplyAtRules.js
index 48935c9ef..35a5b4bf0 100644
--- a/src/lib/substituteClassApplyAtRules.js
+++ b/src/lib/substituteClassApplyAtRules.js
@@ -2,10 +2,8 @@ import _ from 'lodash'
 import postcss from 'postcss'
 import escapeClassName from '../util/escapeClassName'
 
-function normalizeClassNames(classNames) {
-  return classNames.map(className => {
-    return `.${escapeClassName(_.trimStart(className, '.'))}`
-  })
+function normalizeClassName(className) {
+  return `.${escapeClassName(_.trimStart(className, '.'))}`
 }
 
 function findMixin(css, mixin, onError) {
@@ -52,14 +50,17 @@ export default function() {
           return _.startsWith(mixin, '--')
         })
 
-        const decls = _.flatMap(normalizeClassNames(classes), mixin => {
-          return findMixin(css, mixin, message => {
-            throw atRule.error(message)
+        const decls = _(classes)
+          .reject(mixin => mixin === '!important')
+          .flatMap(mixin => {
+            return findMixin(css, normalizeClassName(mixin), message => {
+              throw atRule.error(message)
+            })
           })
-        })
+          .value()
 
-        decls.forEach(decl => {
-          decl.important = false
+        _.tap(_.last(mixins) === '!important', important => {
+          decls.forEach(decl => (decl.important = important))
         })
 
         atRule.before(decls)